Lesson 18

We did not have a lesson today, instead we each presented our advertisements that we had made for our previous assignment. So my advertisement was for the new jaguar xj. My concept was to use a sense of contrast to get the attraction on the red car in the middle and also give the buyer a sneak peak into the car. Here is the advertisement.
















-The headline is new jaguar xj, to introduce the product that i am advertising.
-The black and white background is to give it a nice classy look and also to bring out the contrast of the red car in the middle which is the main attraction point.
-The copy is the slogan used by jaguar for their new xj model
-The car on the right side of the advertisement is to show the other side of the car which cannot be seen, it is a side view that is not shown in the left side of the advertisement.
-The points at the top right of the picture is to show some specifics of the car.
-The Grace, Space, Pace is the slogan i thought would work best and it is with the logo.

Some effects i used was the glow effect for the font to make it stand out and a brush tool to touch up some areas. Some problems i faced was finding the right car angle to get and put it to match the road. Also cutting was not straight forward, for some rough areas, i used the eraser tool to erase away the background.

Overall the design i had made was to show the red car in the middle as the main attraction using a sense of contrast and a bright red font. I am content with the design i have created but of course there is room for improvement