Lesson 11

Today we focused on typography. We learnt about its importance in design and how useful it can be to get a message across.

Here are some examples of good typography.

















fig 1 - http://media-cache-ak0.pinimg.com/236x/8c/d0/1b/8cd01bbd3b8b8673dee53e70152d9fb3.jpg











fig 2 - https://thinkingouttabox.files.wordpress.com/2010/02/193.jpg














fig 3 - http://cdn.tripwiremagazine.com/wp-content/uploads/images/stories/Articles/inspiring-uses-of-typography/fingers.jpg

What these advertisements have in common is the appeal, although all of them use typography in a different way. The first one uses a creative method of using fruits to write out the message, the colours are also very bright and nice to attract attention, The second one uses a very strong type of writing to show a serious message yet there is also humour in it. The last one uses typography as art.

Here are some examples of bad typography

fig 4 - http://media-cache-ec0.pinimg.com/236x/37/b5/49/37b5493da1ea0dfc4ad48fbcd2dd49f9.jpg

fig 5 - http://img.bhs4.com/bd/9/bd97197d4b01b54f58eb452f827e9c9a5da17e7e_large.jpg

These two pictures show bad typography as everything is squeezed together and there is no plan to it just making it look messy.

We also did a worksheet to learn the 8 fundamentals of typography

Tutorial 6 -

Worksheet- Typography

To be completed in class.

Question & Answer

What is Typography? Typography is the technique of arranging text in order to make language used more appealing and interesting.

#1 - _The anatomy of a type face Fill in the blanks below

#2 - Kerning Provide one example each for No kerning and Kerning applied

#3 – Font communication Why is Font selection important?  Fonts will give different messages and feelings to the text. ______________________________________________________

#4 - Alignment Name the alignment 1 left 2 left 3 centered 4 centered

#5 - Secondary font Why is Secondary Font important? It delivers the secondary message without conflicting the primary font and not to draw attention away from the primary font. _____________________________________________________________

#6 – Size matters Which set of typography is more effective? Why? The second one because there is more emphasis on the main words to catch the attention of viewers. For example the word “WIN” is very big and viewers would see it and get interested compared to the first one that seems very monotonous. _________________________________________

#7 – typography as art #8 – find inspiration Find One Good and One Bad examples- Typography in Adverts Tell us what’s good/bad. And you think why so? Please provide visual! Bad typography as emphasis is wrong and does not make sense. Good typography as the message can be read and understood as the emphasis on the words are correct.

In conclusion typography is a very effective tool if used right, however if used wrongly, it can deter customers or viewers. Following the 8 fundamentals of typography can be a very good gauge if you are on the right track when using typography in an advertisement